New Branding, Logo design, Product Design, UI/UX, Interaction Design, Illustrations

This was my first project at Slice after being hired. It was a true labor of love with a tight iOS launch that involved a total brand upheaval, as well as redesigning of the Slice app, which later also launched on Android and Web.

I wanted the design language for Slice app to give a visual inventory/overview of one’s packages from the beginning, as seen in the Welcome Tour during the onboarding experience. This is translated to a card view design interface once you successfully created an account. You see images of your purchased items, making it easy for one to identify each order and shipment. This Slice app has been featured numerous times by both Apple and Google in their app stores, and have been awarded Editors Choice and Best New App.

There are slight differences between the iOS & Android app as we adhere to Apple’s Human Interface guidelines and sort out the best Material Design Theming and Components best practices. Under Slice and Dice on iOS, we represented users’ spending data in the form of interactive floating bubbles on iOS where they can discover their spending patterns through a playful interaction of discovery.

You can download Slice App here.