Adding new feature to existing Slice app, UI/UX, Prototyping & Production

We added the Returns feature on our Slice app after repeated requests from our users. These screens detailed the flow on how this feature appeared, both for order detail view, as well as item detail view. Taking into consideration that an order can consist of multiple shipments, and distinguishing Return shipment from other shipments.

Credit card price protection feature

Certain credit cards offer price protection if the items you buy drop in price. Slice has created a way to automatically contact the credit card company and file a claim on your behalf. Once your credit card claim is approved, you’ll receive a check in the mail from the claim servicer.

We felt this was a feature that will pair well with our price drops capability. However, this feature was designed but never built after only one user testing due to circumstances and reallocation of team resources and priorities.

Learnings and goals I set out to gather from the user testing:

1. Do users understand what Slice app does and do they perceive it as valuable?

2. Is our CCPP feature clear about its benefits?

3. What about copy of entire onboarding?

4. How do users feel about giving sensitive information up front?

5. Do people notice the learn more links when on Amazon or CCPP?

6. Why do users skip? What are the barriers to conversion in each of the steps in the funnel?

Main findings and trend:

1. 1 major trend is that they are confused by the difference between CCPP and a payment card, this is because we ask for their CC info, as well as providing them an option to put another card as payment card for the 25%. That flexibility proved to be unwise and confusing

2. Surprising finding include the interest in our DEALS section and request for sorting/category filter for DEALS.

3. Link amazon copy is not clear enough, this is important because this is our ultimate goal.

Conclusion :

We gathered really good and constructive findings, we mapped out potential solutions to each of these trends.

I should also mention that we had designed and built out the beta with CHASE cards and in June, Chase announced that they no longer offer PP.

In addition, during our beta testing period, tracking revealed that drop-offs during onboarding is quite high, this could be because adding CCPP component to our already beefy onboarding process, made the whole onboarding too long and we are asking too much too soon from the new users. And this is opposite of what we set out to do, that is to add value to our app, to get people to sign up, as well as link their amazon accounts with us.